Good Supply Chains Go Unnoticed – Vidula Shetye (VP Supply Chain at ecobee)
Episode Description
On this episode of The ReCommerce Show, we sit down with Vidula Shetye, one of the most respected operators in the consumer hardware industry, to explore what it truly takes to build supply chains that scale without compromising margin, mission, or control. From Canadian Tire to New Balance to ecobee, Vidula has led supply chain transformations across various industries, helping brands build more innovative processes, recover value from returns, and leverage circularity as a competitive edge.
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Full Transcript
Read the full conversation between our host and guest.
Shivang (00:07)
Today on the e-commerce show, I'm joined by someone who has quietly become one of the most respected operators in consumer Vidula Sethi, most recently served as the VP of Supply Chain and Operations at but her impact goes beyond smart From New Balance to Coleman to Canadian Tired, she's helped world-class organizations build systems that just don't or move product, but protect margin, reduce waste, and deliver at She's led through launches,
global disruptions like COVID and constraints. And she does it with a mindset that makes circularity not just a checkbox, but a competitive If you're trying to make your returns, refurb, or recovery programs actually this is an episode to bookmark. Vidula, welcome to the show, thrilled to
Vidula Shetye (00:51)
Thank you so much. This is really exciting.
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